During Web Summit 2015, Topp teamed up with Ford to explore the future of automotive dashboards using data as a design medium.
We created a demo that was exhibited during the three days of the event. What we wanted to explore was using real data during the design phase of a project. Normally, a design is exposed to real data very late in the development process, when the development is happening at full speed, and redesigns are expensive and disruptive. Also, without the experience of having the data in first hand, you miss out on any design opportunities that the data itself provides.